“According to Gail McInnes, a twelve-year-industry veteran and owner of fashion PR firm Magnet Creative, these murmurs of discontent are positive: restlessness is a sign of ambition. McInnes looks like Betty Page and plays up the resemblance with saucy, retro-ish outfits, many of them sourced from Canadian designers. “[The complaints] mean we want to get better,” she will tell me, post-Fashion Week. “It means we care.””
