On Tuesday, October 25th (2011), !Xam Diamonds held private launch event in the financial district.
The intimate gathering took place at !Xam’s new Toronto gallery space, which was designed by renowned architect Johnson Chou.
In attendance: Tattiawna Jones, Andrea Bolley, Robert Gage, Catherine & David Nugent, Ainsley Kerr, Wendy Natale, Alex Filiatrault, and Mary Symons.
View the original post here.
Toronto Fashion Week can take quite a mental and physical toll on those attending five, fashion-filled days full of industry schmoozing, networking and collection gawking over dozens of designers and labels.
Before you swear off wearing 4-inch stilettos forever, we asked our LGFW fashion insiders and experts to share their best fashion week survival tips.
“If you’re going to slip on a pair of flats, be sure to do this out of view of others,” says Gail McInnes, owner and director of the fashion public relations and event management company Magnet Creative Management.
Smile.It sounds simple but when you’re balancing several swag bags in one hand and your cell phone in the other, one can easily forget to show off their pearly whites. “If you’re new to the industry and want to meet people, nothing is simpler and more approachable than a smile,” says McInnes. “People will be naturally drawn to you.”
Respect seating arrangements.“Every single one of those front row seats are there for a purpose—from key celebrities who help build buzz for a brand and sponsors who have helped cover costs for the show, to media who are there to cover the show,” says McInnes. “Seat stealers are obvious—we know who you are.”Read it on Global News: Global News | How to survive Fashion Week
‘Toronto based Gail McInnes has the hot button in the fashion industry for the past 14 years and she’s here to share some insider news.”
View the television clip here.
“Gail McInnes, creator of Magnet Creative Management and graduate of Humber’s Fashion Arts program, has been involved with the Toronto fashion scene for 14 years and has attended many Toronto fashion weeks.
“[LGFW] has grown every single year and what I’ve noticed is that the talent has grown as well,” McInnes told thedailyplanet.com Monday. “It has totally changed how people view Canadian fashion.”
McInnes represents MICALLA, the first jewelry designers to have a runway show at LGFW, and works with Krane, designed by Toronto’s Ken Chow who is a part of the Fashion Collective for LGFW.”
Read the entire article here.
My first introduction to the name Lucian Matis was back in my model agent days when he was casting models for his first collection at Toronto Fashion Week.
As I’ve watched his career grow and his creative vision evolve, all I can now see is an artist intent on expressing himself through fashion. His latest collection for Spring/Summer 2012 – which showed last week before Toronto’s official fashion week calendar – was inspired by another artist with a very similar last name, Henri Mattise.
Read the entire article on Global News: Global News | Lucian Matis’ parade of warrior faeires ahead of Toronto’s LGFW
Gail McInnes explores France’s finest lingerie houses at a runway show in Toronto’s historic Distillery District, and gets some reaction from several fashion industry insiders.
View the video here.
If we had to nominate a spokesperson in this town to promote local fashion, it would be a no-brainer to suggest Gail McInnes. The exuberant gal about town is always a comforting go-to when party chit-chat starts to get lame-o. Although Gail was seen throughout the ten days, here she fills us in on her last night out and naturally it involves a glamorous look and a bottle of Patron.
Read the entire post here.
My first blog post for the Huffington Post. Read the full article here.
by Morgan Cadenhead, Media Morgs
“It takes a certain kind of person to go after their passion and branch out on their own to start a new business. It takes a hard-working, passionate and innovative person to not only do that, but also scoop up an award nomination from a renowned event like the Scottish Fashion Awards, hardly even a year after starting their business venture. Gail McInnes, Owner and Director of Magnet Creative Management, has managed to do all of this within less than two years and is just getting started.
Setting her sights on such a wonderful goal has brought her much success thus far – her PR & marketing firm is well-established and only getting better, her recognition from the Scottish Fashion Awards with a nomination for Communicator of the Year has recently put the spotlight on her success, and her personal experiences have helped her to be able to offer incredible insight and advice for young PR professionals looking to break out into their various industries.”
Read the full post here.
“Scotland’s top fashion, design and textile talent was honoured June 15 at the country’s annual Scottish Fashion Awards—including Scottish Communicator of the Year nominee, Gail McInnes.
Born in Glasgow, Scotland, McInnes has been involved in Toronto’s fashion scene for fourteen years and her mark on the Canadian fashion industry hasn’t gone unnoticed. In 2009, McInnes co-founded ‘The Style Box,’ the country’s first-ever Canadian designer rental showroom for celebrities.
In early 2010, McInnes launched her promotions and events management company Magnet Creative Management, whose clientele includes Krane, Dianna DiNoble and luxury jewellery designer MICALLA.”
Images courtesy of Les Garcons de Glasgow
The boys of Les Garcons de Glasgow (and fellow “Communicator of the Year” nominees) caught me Twittering at the gala dinner at the Scottish Fashion Awards. Read their fantastic post about their experience and see all their images from that night here.
On the red carpet at the Scottish Fashion Awards 2011. Dress by Lucian Matis, jewellery by MICALLA.
I attended the Scottish Fashion Awards on Wednesday, June 15 at the Glasgow Science Centre as a nominee for “Communicator of the Year”. Read about my experience and view more photos here.
“Last week Swarovski previewed their fall winter 2011 collection, Wings of Fantasy. [...] I was also happy to snap Gail McInnes of Magnet Creative posing with some pieces that she played dress up in. She’s wearing the Purple Red Ring, Pony Bracelet and Kiosque clutch along with her own accessories.”
Read the full post here.
“Last Wednesday, Evan Biddell hosted a cocktail party at upc in Yorkville to celebrate the launch of his new line of basics, Brethren, that he has developed since moving to Vancouver. Friends like Gail McInnes (above), Briony and Miles (below), and myself wore his lovely creations to the event.”
Read the entire post and view more images here.
“Last night at Yorkville’s UPC Boutique, Evan Biddell showcased his new capsule collection, Brethren, to waves of clients, media and fans who still seem very much addicted to Biddell. We loved a long, blowsy mesh tank top ($60), dresses with long skirts and sheer panels, and vintage-inspired, short-hemmed cocktail dresses ($120 and up). The outcome was a commercial success, which is a direction we saw at Biddell’s last Toronto show before he headed back to Vancouver; this time around, he has made his collection more affordable, relying less on custom orders and more on what women want.
It also seems Toronto women—including editor Briony Smith, blogger Anita Clarke, PR gal Gail McInnes, vintage boutique owner Sarah Magwood and model Sarah Miles— are clamouring for Biddell’s easy-to-wear pieces: it was overheard that UPC Boutique had already sold 50 per cent of Biddell’s inventory as of last night. See images of the Brethren collection after the jump”
Read the full story here.
“Gail McInnes, Fashion Expert. The managing editor of Toronto Fashion Incubator, an online fashion newsletter, McInnes says Kate Middleton looked beautiful in a Sarah Burton by Alexander McQueen dress and the dress was classic and also very modern at the same time.”
I discussed the fashion choices of Kate Middleton, Pippa Middleton, Princess Beatrice, Princess Euginie, HRH Queen Elizabeth, Victoria Beckham, and more live on CTV News. View the clip online here.
(If you’re wondering, I’m wearing a Midence Oliu Millinery custom-made hat.)
“Toronto-based fashion insider Gail McInnes, owner of Magnet Creative, has been nominated for the Scottish Fashion Awards’ Communicator of the Year title.
McInnes, who was born in Glasgow, has been a part of the Canadian fashion industry for over 14 years, fostering young talent and leading them beyond our borders. Recognized for her charm and business savvy, McInnes reflects on the notable nomination: “I am so incredibly proud of my roots and I feel extremely lucky, at the same time, to live in Canada which has a rich history filled with predominant Scottish leaders. It just goes to show, you can take the girl out of Scotland, you can’t take the Scotland out of the girl.”
In the same category is another nominee with Canadian ties, Daniel Stern, half of the duo behind street style blog Les Garçons de Glasgow, is a graduate of the University of Toronto. He and blogging partner Jonathan Pryce have been recognized as one of the leading street style bloggers across the UK.
Designer of the Year nominees include Christopher Kane and Jonathan Saunders, while actress Tilda Swinton for is up for Fashion Icon.
The Scottish Fashion Awards will be held on June 15.”
I am absolutely honoured and thrilled to have been nominated for a Scottish Fashion Award as “Communicator of the Year”. I am included in a group of truly inspiring Scottish fashion leaders and I cannot wait to be in my home city on June 15th. For the full list of nominees, visit Vogue.com.
