Gail McInnes

“The penthouse at the Burroughs Building staged a stylish showcase last night of fabulous frocks donated for silent auction by designers and local celebrities. At The Frocktail Party, bartenders shook up blue cosmos while well-dressed guests bid on dream dresses by designers like Dolce and Gabbana, Greta Constantine, Betsey Johnson, and David Dixon. The flapper-style gown above was donated by Leah Miller, who wore the dress on So You Think You Can Dance. All proceeds went to the Juvenile Diabetes Research Foundation… Michelle Reagan and the Style Box’s Gail McInnes looked sharp.”

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Capturing an inch of press attention in the middle of the Toronto International Film Festival is a huge feat, so kudos to The Style Box’s Gail McInnes and Amanda Brugel for dominating entertainment news shows, newspaper style sections and fashion blogs leading up to this year’s TIFF.

Their designer showroom and celebrity dressing agency promoting made-in-Canada designs generated so much buzz that they’ve added more Canadian labels, including Evan Biddell, Carlie Wong and Brandon R. Dwyer, to their mix of red-carpet-ready items.

“Celebrities and fashion tend to attract a lot of attention,” says McInnes. “We’re bringing together the entertainment and fashion industries to support each other.” Last Tuesday (October 13), they hosted a red-carpet preview for Gemini Award nominees, and the duo will be scouting menswear labels at next week’s shows. thestylebox.ca.

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Canadian-style promoters Gail McInnes and Amanda Brugel set up shop at the Hazelton Hotel during TIFF to outfit celebs in homegrown design. Their just-launched red-carpet rentals service, The Style Box, is aiming to get Canadian-made clothing and jewellery onto high-profile names going to high-profile events. At TIFF, their list of wins was long: Kristin Booth, Grace Park, Tara Spencer-Nairn and Ivana Santilli for starters.

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by Andrew Sardone

“The Toronto Fashion Incubator on the CNE grounds is miles away from the red carpets that roll out across downtown during every TIFF.

Leading up to this fest, though, it’s been a home away from the hoopla for the actors, TV personalities and socialites prepping to swan down those crimson swatches of broadloom.

This is where The Style Box, a celebrity dressing agency started by actor Amanda Brugel (who’s walked her fair share of red carpets for roles in Da Kink In My Hair and M.V.P.) and local fashion booster-about-town Gail McInnes, has set up a showroom. Its mandate? To help stars of every sort – they’ve already outfitted Smallville’s Charlotte Sullivan, singer Ivana Santilli and E! host Arisa Cox – see past the Chanels and Guccis and open their eyes to being dressed by Canadian designers.”

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by Rita Zekas

“The Style Box at the Smashbox Suite at Hazelton Hotel supplies celebs with outfits made by Canadian clothing and accessory designers like Jason Meyers, Nadya Toto, Magpie Designs, Coccolily, Pam Chorley from Fashion Crimes and Hillberg & Berk Jewellery.

Co-founders actress Amanda Brugel and stylist agent Gail McInnes operate it on a rental basis at the nominal cost of $50 for the entire ensemble, which just covers the dry cleaning.”

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By Olga Barsky

“While the Canadian fashion industry is bursting at the seams with talent, the rest of the world sometimes seems loathe to appreciate it. Enter Amanda Brugel and Gail McInnes, founders of the first ever showroom housing exclusively Canadian fashions – The Style Box . Fusing together their unique backgrounds – Amanda is an accomplished actor with credits that include CBC’s MVP and Paradise Falls, while Gail has over 12 years of experience managing and promoting Canada’s top fashion talent-there’s nobody who is better attune to the needs of each industry.”

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by Nathalie Atkinson

“Children are yelping amid the dizzying kaleidoscope of garish amusement park rides outside, but looking at Gail McInnes and Amanda Brugel, you’d never know it. The duo have set up offices at the Toronto Fashion Incubator, in the restored and renovated domed octagons of the CNE’s Music Building. Their business venture? The Style Box. It’s a fashion rental business – of sorts. The tag line is “promoting Canadian style culture,” with a straightforward mission: to simplify and formalize the process whereby Canadian stars, personalities and politicians connect with Canadian designers. Despite the carnival outside and TIFF barely a week away, the pair is the very picture of sang-froid, calmly perched for their portrait on the chrome and leather sofas of the TFI’s sleek new P&G Lounge. Hard to believe they’ve been madly fielding calls and fittings since they gave local publicists and stars a taste of The Style Box’s offerings at a Spoke Club runway show preview last month.”

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