Toronto Fashion Week can take quite a mental and physical toll on those attending five, fashion-filled days full of industry schmoozing, networking and collection gawking over dozens of designers and labels.
Before you swear off wearing 4-inch stilettos forever, we asked our LGFW fashion insiders and experts to share their best fashion week survival tips.
“If you’re going to slip on a pair of flats, be sure to do this out of view of others,” says Gail McInnes, owner and director of the fashion public relations and event management company Magnet Creative Management.
Smile.It sounds simple but when you’re balancing several swag bags in one hand and your cell phone in the other, one can easily forget to show off their pearly whites. “If you’re new to the industry and want to meet people, nothing is simpler and more approachable than a smile,” says McInnes. “People will be naturally drawn to you.”
Respect seating arrangements.“Every single one of those front row seats are there for a purpose—from key celebrities who help build buzz for a brand and sponsors who have helped cover costs for the show, to media who are there to cover the show,” says McInnes. “Seat stealers are obvious—we know who you are.”Read it on Global News: Global News | How to survive Fashion Week
With Justin Edmead of TDotTV at Lucian Matis FW11 Fashion Show at the Design Exchange.
At ELLE Canada’s 10th anniversary party on March 10, 2011 with Ryan Johnson of FILLER Magazine.
“Gail McInnes is Toronto fashion’s faery god mother in red lipstick and good pumps, a Wonder Woman incarnate. A knowledgeable saavy personality, you might have seen her in magazines and shows such as ET and Elle Magazine. She heads 
