Archive for September 10th, 2009

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NOW Magazine: Thinking inside the style box

September 10, 2009

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by Andrew Sardone

“The Toronto Fashion Incubator on the CNE grounds is miles away from the red carpets that roll out across downtown during every TIFF.

Leading up to this fest, though, it’s been a home away from the hoopla for the actors, TV personalities and socialites prepping to swan down those crimson swatches of broadloom.

This is where The Style Box, a celebrity dressing agency started by actor Amanda Brugel (who’s walked her fair share of red carpets for roles in Da Kink In My Hair and M.V.P.) and local fashion booster-about-town Gail McInnes, has set up a showroom. Its mandate? To help stars of every sort – they’ve already outfitted Smallville’s Charlotte Sullivan, singer Ivana Santilli and E! host Arisa Cox – see past the Chanels and Guccis and open their eyes to being dressed by Canadian designers.”

Read the entire article here.

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Toronto Star: Swag, for the celebrity who has everything

September 10, 2009

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by Rita Zekas

“The Style Box at the Smashbox Suite at Hazelton Hotel supplies celebs with outfits made by Canadian clothing and accessory designers like Jason Meyers, Nadya Toto, Magpie Designs, Coccolily, Pam Chorley from Fashion Crimes and Hillberg & Berk Jewellery.

Co-founders actress Amanda Brugel and stylist agent Gail McInnes operate it on a rental basis at the nominal cost of $50 for the entire ensemble, which just covers the dry cleaning.”

Read the entire article here.