Gail McInnes

by Nathalie Atkinson

“Children are yelping amid the dizzying kaleidoscope of garish amusement park rides outside, but looking at Gail McInnes and Amanda Brugel, you’d never know it. The duo have set up offices at the Toronto Fashion Incubator, in the restored and renovated domed octagons of the CNE’s Music Building. Their business venture? The Style Box. It’s a fashion rental business – of sorts. The tag line is “promoting Canadian style culture,” with a straightforward mission: to simplify and formalize the process whereby Canadian stars, personalities and politicians connect with Canadian designers. Despite the carnival outside and TIFF barely a week away, the pair is the very picture of sang-froid, calmly perched for their portrait on the chrome and leather sofas of the TFI’s sleek new P&G Lounge. Hard to believe they’ve been madly fielding calls and fittings since they gave local publicists and stars a taste of The Style Box’s offerings at a Spoke Club runway show preview last month.”

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