Roosevelt Room Media Launch

Photo courtesy Jason Howlett
At the media preview of the Roosevelt Room (2 Drummond Place, near Adelaide & Peter, 416-599-9000) with publicist Jessica Glover. Read the review at Toronto Tasting Notes.
She Does The City: Style Mavens
What are you most looking forward to at LGFW?
Seeing all the most amazing people I know all in one space.
Describe your personal style using three adjectives:
Flirty, retro, feminine.
What’s one piece of your wardrobe you absolutely can’t live without?
My long fingerless gloves.
If you were an Olympus-dwelling fashion god, what trend would you bring back?
Big 80’s-style perms.
Tell us about your favorite street in the world to go shopping on.
Naturally, my home town of Glasgow – Sauchiehall Street! Fantastic shopping. Best accents. Great clothes.
If you could go for a cocktail with your style icon, who would it be, what would you drink, and what would you (hope to) talk about?
Right now, Lady Gaga, and we would totally bond over Jager shots and talk about the history of pop music.
Fill in the blank: __________ is a trend I can live without.
Harem pants are a trend I can live without.
You are most happy when you are wearing:
Something sparkly.
If your style was a song – what would it be?
“Dress You Up” by Madonna.
Toronto Fashion Week is no longer taking place in Nathan Phillips Square, but on the future site of a condo development in Liberty Village. Thoughts?
Close to work. Close to home. I am a happy girl.
Original article here.
Jessica Jensen Spring 2010 Launch
L-R: Flare Magazine’s Elisa Kosonen, myself, Carolyn Rohaly from CBC’s The Hour and Aime publicist Michelle Reagan
Spring Summer 10: Launch Event
Held at Thrush Holmes Empire on Queen West, the launch event displayed Jessica Jensen handbags and womenswear in a gallery setting amidst photographic works by Joshua Jensen-Nagle. The event was produced by Unforeseen Events with music by DJ Rick Scott and featured table wines by Strut wines, Jackson Triggs Grand Reserve sparkling wine and Orangina refreshments. The invitations were sponsored by online stationer Paperless Post and Jensen-Nagle’s works were represented by Elliott Contemporary for the event.
Greta Constantine S/S 2010 Show
With Ainsley Kerr at the Greta Constantine Spring/Summer 2010 Show.
Now Magazine: Toronto Fashion Heroes

Capturing an inch of press attention in the middle of the Toronto International Film Festival is a huge feat, so kudos to The Style Box’s Gail McInnes and Amanda Brugel for dominating entertainment news shows, newspaper style sections and fashion blogs leading up to this year’s TIFF.
Their designer showroom and celebrity dressing agency promoting made-in-Canada designs generated so much buzz that they’ve added more Canadian labels, including Evan Biddell, Carlie Wong and Brandon R. Dwyer, to their mix of red-carpet-ready items.
“Celebrities and fashion tend to attract a lot of attention,” says McInnes. “We’re bringing together the entertainment and fashion industries to support each other.” Last Tuesday (October 13), they hosted a red-carpet preview for Gemini Award nominees, and the duo will be scouting menswear labels at next week’s shows. thestylebox.ca.
Full article here.
2009 Gemini Awards Red Carpet Preview
With actor Amy Lalonde, Canadian designer Carlie Wong, Shawn, and actor Natalie Brown. (From L-R)
TIFF Gallery: Canadian fashion on the red carpet

Canadian-style promoters Gail McInnes and Amanda Brugel set up shop at the Hazelton Hotel during TIFF to outfit celebs in homegrown design. Their just-launched red-carpet rentals service, The Style Box, is aiming to get Canadian-made clothing and jewellery onto high-profile names going to high-profile events. At TIFF, their list of wins was long: Kristin Booth, Grace Park, Tara Spencer-Nairn and Ivana Santilli for starters.
View post here.

NOW Magazine: Thinking inside the style box

by Andrew Sardone
“The Toronto Fashion Incubator on the CNE grounds is miles away from the red carpets that roll out across downtown during every TIFF.
Leading up to this fest, though, it’s been a home away from the hoopla for the actors, TV personalities and socialites prepping to swan down those crimson swatches of broadloom.
This is where The Style Box, a celebrity dressing agency started by actor Amanda Brugel (who’s walked her fair share of red carpets for roles in Da Kink In My Hair and M.V.P.) and local fashion booster-about-town Gail McInnes, has set up a showroom. Its mandate? To help stars of every sort – they’ve already outfitted Smallville’s Charlotte Sullivan, singer Ivana Santilli and E! host Arisa Cox – see past the Chanels and Guccis and open their eyes to being dressed by Canadian designers.”
Read the entire article here.
Toronto Star: Swag, for the celebrity who has everything

by Rita Zekas
“The Style Box at the Smashbox Suite at Hazelton Hotel supplies celebs with outfits made by Canadian clothing and accessory designers like Jason Meyers, Nadya Toto, Magpie Designs, Coccolily, Pam Chorley from Fashion Crimes and Hillberg & Berk Jewellery.
Co-founders actress Amanda Brugel and stylist agent Gail McInnes operate it on a rental basis at the nominal cost of $50 for the entire ensemble, which just covers the dry cleaning.”
Read the entire article here.

